what is digital marketing means

• Search Engine Optimization (SEO): Improving a website’s visibility in search engine results pages (SERPs) like Google.  
  
  1. How Does SEO Work? 9 Elements for Beginners to Know – University of San Diego

  

  pce.sandiego.edu

   

• Pay-Per-Click (PPC) Advertising: Paying for ads to appear at the top of search engine results pages or on other websites.  
  
  1. What is ‘PPC’ in digital marketing? – Bidnamic

  

  www.bidnamic.com

   

• Content Marketing: Creating and sharing valuable, relevant, and consistent content to attract and retain a defined audience.  
  
  1. (PDF) Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately aiming to drive profitable customer action. – ResearchGate

  

  www.researchgate.net

   

• Social Media Marketing: Using social media platforms to build brand awareness, engage with customers, and drive traffic to your website.  
  
  1. 9 Tips to Drive Social Media Traffic to Your Website – Content Marketing Institute

  

  contentmarketinginstitute.com

   

• Email Marketing: Sending targeted email campaigns to nurture leads and customers.  
  
  1. 4 benefits of target email marketing: best practice tips – Dotdigital

  

  dotdigital.com

   

• Mobile Marketing: Optimizing marketing efforts for mobile devices.  
  
  1. Why is Mobile Optimization Important in Today’s Marketing World? – ManoByte

  

  www.manobyte.com

   

Digital marketing has become essential for businesses of all sizes as more people spend time online. It offers a highly targeted and measurable way to reach potential customers and build brand loyalty.